Online store personalized, to match
in-store experience

Goal

Good as Gold differentiate by offering personalized service in their bricks + mortar store. They wanted to replicate their in-store personalized service online.

Good as Gold are a boutique independent, multi-brand fashion and streetwear store. All about making people excited about what they wear. Down to earth, creative people offering exceptional service and product in-store and online. Free Shipping. Stress-Free Refunds and Exchanges.
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  • Experienced online retailer - an early adopter of Shopify
  • 6,000 SKUs
  • Personal service, instore and online a key focus

We’re very interested in customizing the experience for every person who visits our online store - aka personalization. We want them to see what they’re most interested in - just like we do in-store.

What was done

Frankie recommendations installed on the product, collections and cart pages.

Results

Historically, Decorators Best had color tagged products using:

• 66x ROI
• 2x conversion rate of Frankie’s recommendations vs standard
• 5.3% increase in online users and 7.6% increase in page views as measured by Google Analytics since getting Frankie
• 12% of online sales originate from Frankie

“We’re focused on further improving our down to earth personal customer experience. In terms of how this translates to online, we’re focused on the ‘ease of shopping’. We want things to be easier, more fluid and for our customers to be shown what they want.”Ruben Bryant, Good As Gold Founder

Why care

Good as Gold drives a lot of traffic to their store via SEO, online ads and search. They were keen to convert more of that traffic into sales with personalization. See your store benefit from personalization.